Setting rates for hotel websites becomes an onus for managers and hoteliers, and requires a lot of studies, regarding competitors, market, yield and a lot many factors to look into. But when it comes to setting your room rates, simplicity is Key. It is important to offer a range of prices and products to appeal to a variety of customers but overdo it!
Simplicity is the ultimate sophistication
Booking a room via the hotel website should be a swift and effortless affair. Hotel guests want to book a room feeling they have found the best deal available in a fastest, safest and most effective way possible. You would not want to be faced with so many options and prices that one would need to spend three hours searching different criteria to find the right deal.
Many hotels make the mistake of offering potential customers so many product choices that they get confused, lost and frustrated and eventually give up and look elsewhere or booking the same room via an OTA where they might find the process easier(and also some additional benefits whereas the hotel has to pay a higher commission).
Time is money goes the saying that sometimes feels as if it rules the world. Businesses everywhere are trying to achieve more, in less time, and for less cost. When it comes to effectively managing distribution, it isn't so much about the time and the money, but what you do with it that counts. People tend to expect instant satisfaction, which can be one of the many reasons more than half of web page views gets less than 15 seconds of, as revealed in a recent study.
That is why hotels should keep it easy while rate plans on their website for instant attraction and bookings. Research has shown that, generally, hotels should limit the number of rate plans to three per room category. It used to be common for hotel websites to present their many rate plans in a large grid but this risks overwhelming the viewer and often doesn't look attractive on a web page.The option is to list the room categories, ideally with appealing images accompanying each one, then have the two or three rate offers listed next to each room category. This makes the information more digestible and presents it in an attractive way.
By overcomplicating your pricing system you will not only give your customers a headache but will make it harder to manage and record internally.And, depending upon your hotel management system, this could also mean your precious time is taken up in updating the system.Our access Pure Automate property management software allows hotels to set up as many price packages as they wish but it is recommended that three be presented to the customer at any one time.
Pure ITES Limited's Booking Engine should allow customers to upgrade their choices during the booking process without forcing them to return to the initial screen. This allows you to offer more options as customers progress through the booking system, without overloading them with everything at once.
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